Dedicated to Providing Free, Hyperlocal News

Dedicated to Providing Free, Hyperlocal News

Our hope: when a neighbor reads our publications is that they’ve learned something about their neighborhood, their neighbors and themselves.

Targeted News & Info
for Readers Who Care

Annual Local Reach
5.8 Million Website Pageviews
1.2 Million Print Magazines
6.7 Million Email Newsletters
101,500 Social Media Followers
$100 Annual Cost Per Reader

Our Story

More than 31 years ago, a few Dallas residents wanted to talk with neighbors — without regard to income, race or economic status — about the things happening around us in an unbiased, helpful and informative manner. 

Support the Advocate

After 30 years as a neighbor-owned small business, we acknowledged reality — the local news business is only marginally profitable, so why not become an IRS-recognized 501(c)3 non-profit?


More than 500,000 readers engage with Advocate digital, social and print brands monthly. Most are established homeowners in our cities’ best neighborhoods. More than half of our readers are between 35-55

Mission Statement

Advocate Media is dedicated to providing free, hyperlocal news that helps neighbors make informed civic and personal decisions.

Our Publications

Learn more and visit our publications.

Lakewood / East Dallas
Lakewood / East
Plano Magazine
Preston Hollow
Oak Cliff
Lake Highlands

Editorial Independence

Advocate Media subscribes to standards of editorial independence adopted by the Institute for Nonprofit News:

Our organization retains full authority over editorial content to protect the best journalistic and business interests of our organization. We maintain a firewall between news coverage decisions and sources of all revenue. Read More >>