Our Mission Statement
Advocate Media is dedicated to providing free, hyperlocal news
Advocate Media is dedicated to providing free, hyperlocal news that helps neighbors make informed civic and personal decisions. By providing targeted publications for neighborhoods city-wide and without charge to the widest readership possible — without regard for income, race or status — we democratize our city and ensure all communities have a seat at the table. As a nonprofit, we now rely on nosey neighbors like you!
Our story
More than 31 years ago, a few Dallas residents wanted to talk with neighbors — without regard to income, race or economic status — about the things happening around us in an unbiased, helpful and informative manner. We began in a guest bedroom and an attic without air-conditioning. We distributed door-to-door at night after finishing our full-time jobs and tucking our kids into bed. And we asked readers to send us story ideas about everything from school events to business openings to concerning city issues.
That first monthly newspaper became five glossy print magazines covering Lakewood/East Dallas, Oak Cliff, Preston Hollow, Lake Highlands and Plano — each with companion opt-in email lists along with web and social media sites.
Our mission remains the same: Provide free, local news to everyone who cares about our neighborhoods.
Our hope: Read our publications, and learn something about our neighborhoods, our neighbors and ourselves.
Our Staff
Say ‘Hello!’ to the friendly folks working hard behind scenes of the Advocate.
Our Board
Interested in joining our board or supporting Advocate Media?
Contact us at editor@advocatemag.com.
President: Jehadu Abshiro, President and Editor-in-Chief of Advocate Media Inc – Dallas. She joined the Advocate family in 2018 and served as the Director of Digital Strategy and managing editor previously.
Secretary: Alessandra Quintero is the Chief Operating Officer of Advocate Media Inc – Dallas.
Treasurer: Rick Wamre was the founder of Advocate Media and served as the President for 30 years when the organization operated as an LLC. He served as the Chief Financial Officer before retiring in 2024.
Board Member: Mike Buchanan is counsel in Ogletree Deakins’ Dallas office. He is a long-time Lakewood/East Dallas neighbor. He serves as a coach for the Woodrow Wilson High School Mock Trial Team.
Board Member: Valerie Roberts Evans is a professor of practice at SMU, she’s been a journalism professor since 2015. She’d previously worked at WFAA as an Executive Producer.
Ways to Support The Advocate
Be a Nosey Neighbor. Support Advocate Media with a tax-deductible gift.
Link your Remarkable/Reward Card to Advocate Media by providing our code- 14348, the next time you shop!
